Ulta, a well-known cosmetics retail chain in the US, was established in 1990 as Ulta Salon Cosmetics & Fragrance. Co-founded by Richard George and Terry Hanson, both former Osco executives, the company quickly achieved tremendous success. As of 2013, Ulta had expanded its presence to over 675 stores across the country. Today, Ulta owns a staggering 1,124 cosmetics stores, generating an impressive annual revenue of nearly $5 billion. Customers are drawn to Ulta Beauty due to its extensive range of options, including over 25,000 beauty products and 500 renowned brands, all offered at affordable prices. Moreover, each store features a salon that provides personalized services catering to their clients' needs. With offerings such as makeup, haircare, skincare, and brow services, Ulta has positioned itself as a comprehensive destination for all things beauty-related.