Founded in 1999 in East Haven, CT, Edible Arrangements is a franchise that specializes in creating unique gifts, such as bouquet-style fruit baskets. Although its headquarters is now in Atlanta, the brand has achieved recognition for its success. It was ranked at number 40 on Entrepreneur Franchise 500 in 2013 and was also listed as one of the Fastest-Growing Franchises. Forbes, furthermore, acknowledged Edible Arrangements as one of the top 20 franchises to start in 2011. Apart from fruit arrangements, the brand also offers a variety of other products, including chocolate-dipped fruit gift boxes, brownies, cheesecake, cookies, popcorn, nuts, and curated boxes. Customers can conveniently browse through different occasions-based categories such as birthday, anniversary, get well, sympathy, congratulations, thank you, graduation, new baby, love, and just because.